We Save for Victory Through Our Village Savings Group
A crown above a laurel wreath and the words 'National Savings' sits over the slogan 'We Save for Victory through Our Village Savings Group'. The royal crown attaches state authority to the appeal (transfer), and the collective 'We' and 'Our' present saving as what the village already does (bandwagon).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National Savings Committee (London), Scottish Savings Committee (Edinburgh) and Ulster Savings Committee (Belfast)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee, c. 1939-1945. National Archives and Records Administration (NAID 44267367, 44-PF-516).
Text on the object
NATIONAL SAVINGS WE SAVE FOR VICTORY THROUGH OUR VILLAGE SAVINGS GROUP W.F.P. 134 - Issued by the National Savings Committee, London; Scottish Savings Committee, Edinburgh; Ulster Savings Committee, Belfast.
