We Want Your Kitchen Waste, 1939 UK poster: A smiling, winking cartoon pig rests a trotter on a dustbin lid tagged 'Pig Food'

We Want Your Kitchen Waste

A smiling, winking cartoon pig rests a trotter on a dustbin lid tagged 'Pig Food' beneath the headline 'We want your kitchen waste'. The small-print rules and 'Your council will collect' make the request a routine household chore, and the friendly animal stands in for the government asking (plain-folks).

Propaganda techniques used in this poster

Date
1939
Made by
His Majesty's Stationery Office (government salvage campaign); artist John M. Gilroy; printer Fosh & Cross Ltd, London
Region
Western and Central Europe
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Mobilize or secure compliance
Theme
Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
His Majesty's Stationery Office; artist John M. Gilroy; printer Fosh & Cross Ltd, c. 1939-1945. U.S. National Archives, RG 44.

Text on the object

Original (English) · read from the image, not independently checked

We want your
KITCHEN WASTE

PIG FOOD

KEEP IT DRY, FREE FROM GLASS, BONES, TINS, ETC.
IT ALSO FEEDS POULTRY... YOUR COUNCIL WILL COLLECT

PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD., LONDON. 51-2070.

[signature in the artwork:] Gilroy