We're in it together
A large photomontage of a woman telephonist with headset and handset sits beside four smaller portraits of a pilot, a naval officer, a civilian on the telephone and a soldier, divided by a red cross, under the slogan 'we're in it together'. The slogan is a virtue phrase with no stated task (glittering generalities), and the ordinary people in uniform and at the switchboard stand for the whole nation (plain folks).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- General Post Office (GPO), printed for H.M. Stationery Office by Henry Hildesley Ltd., London; artist Henrion
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, War and the military
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
General Post Office / H.M. Stationery Office, London, 1939-1945; artist Henrion; printer Henry Hildesley Ltd. U.S. National Archives, Record Group 44.
Text on the object
we're in it together GPO PRINTED FOR H.M. STATIONERY OFFICE BY HENRY HILDESLEY LTD., LONDON. 51-38[illegible]9 P.R.D. 309 [signature in the artwork:] HENRION
