You are in the Battle for Fuel: Are you keeping inside your Target?
Slanted white capitals reading 'THE BATTLE FOR FUEL' are set on a large black lump of coal against a yellow ground, with 'You are in' above and 'Are you keeping inside your Target?' below. 'Battle' stretches the language of combat over household fuel use, and the second-person wording places the reader in it with a personal target to meet.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Ministry of Fuel and Power, printed for H.M. Stationery Office by J. Weiner Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Fuel and Power, printed for H.M. Stationery Office, c. 1942-1945. U.S. National Archives, Record Group 44.
Text on the object
YOU ARE IN THE BATTLE FOR FUEL Are you keeping inside your Target? [I]SSUED BY THE MINISTRY OF FUEL & POWER PRINTED FOR H.M. STATIONERY OFFICE BY J. WEINER LTD., LONDON, W.C.1. 51-2725
