Content note: Wartime US poster in Spanish depicting its subject as a dehumanised, animal-like caricature. This object is shown as it was published. Why
![El Nuevo Orden... del Eje [The New Order... of the Axis], 1941 US poster: A Spanish-language poster shows a hooded, bestial](../images/us-oiaa-nuevo-orden-del-eje-1941.jpg)
El Nuevo Orden... del Eje [The New Order... of the Axis]
A Spanish-language poster shows a hooded, bestial profile head with a monocle, bared teeth and dripping saliva above a red swastika, under the words 'The New Order... of the Axis'. The tell is the caricature: the Axis programme is characterised by a dehumanised face rather than by any argument.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Coordinator of Inter-American Affairs (Washington); artist Edward McKnight Kauffer
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Foreign public
- Purpose
- Demonize
- Theme
- War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (U.S. government work)
Coordinator of Inter-American Affairs; artist Edward McKnight Kauffer. National Archives and Records Administration, RG 44, 44-PF-26 (NAID 44266066).
Text on the object
EL NUEVO ORDEN... DEL EJE Publicado por El Coordinador de Asuntos Interamericanos, Washington, E. U. A. [signature:] E. McKnight Kauffer
THE NEW ORDER... OF THE AXIS Published by the Coordinator of Inter-American Affairs, Washington, U.S.A. [signature:] E. McKnight Kauffer
