"They Also Serve!" No. II
Four women walk side by side in front of a large US flag, each with a printed label on her clothing: laundry worker, railroad worker, farm worker, other essential civilian workers. The caption says they also serve. The tell is transfer (the flag lends national standing to civilian jobs) together with a virtue phrase, 'They Also Serve', that equates civilian work with service.
Propaganda techniques used in this cartoon
- Date
- 1943
- Period
- Second World War
- Made by
- Office of War Information (cartoon artwork; artist Charles Alston)
- Region
- North America
- Country
- United States
- Medium
- Cartoon
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, Gender and suffrage
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives, RG 208, Artworks and Mockups for Cartoons Promoting the War Effort, retrieved October 3, 2026
- Rights
- Public domain (U.S. government work)
Office of War Information. National Archives and Records Administration, RG 208, 208-COM-129 (NAID 535642).
Text on the object
LAUNDRY WORKER RAILROAD WORKER FARM WORKER OTHER ESSENTIAL CIVILIAN WORKERS "THEY ALSO SERVE!" No. II Alston OWI
