VITO-LORA Concert Poster, Zhongshan Hall, 1957 US poster: A Chinese-language concert announcement for a flutist

VITO-LORA Concert Poster, Zhongshan Hall (Chinese, distributed in Saigon)

A Chinese-language concert announcement for a flutist and a harpist, named in the NARA title as Vito and Lora. Line drawings of a harp, a flute and a music stand with two portrait sketches sit on a violet field beside yellow headline characters. Sponsor lines name the American National Theatre and Academy, the State Department and a cultural exchange foundation. The concert is set for 7 December, 8 p.m., at Zhongshan Hall. The tell is transfer: the prestige of American concert music is attached to the sponsoring institutions.

Propaganda techniques used in this poster

Date
November 6, 1957
Period
Cold War
Made by
U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
Region
North America
Medium
Poster
Issuer type
State
Regime
Eisenhower Administration
Leader
Dwight D. Eisenhower
Audience
Foreign public
Purpose
Persuade or win support
Theme
Media and information
Event
Cold War
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, November 6, 1957. National Archives, Record Group 306 (NAID 6949122, 306-PPB-214).

Text on the object

Original (Chinese) · read from the image, not independently checked

名笛手
亞瑟·洛拉
暨豎琴家
愛德華·維多

美國國家劇藝學院與國務院
文化交流基金聯合主辦
遠東旅行社協辦

十二月七日下午八時
中山堂

English translation (machine translation by Claude, not verified by a fluent reader)

Famous flutist
Arthur Lora
and harpist
Edward Vito

Co-organised by the American National Theatre and Academy and the State Department,
and the Cultural Exchange Foundation
Assisted by the Far East Travel Service

7 December, 8 p.m.
Zhongshan Hall

Lines run right to left on the sheet; the personal names are read from the image and the romanisations are inferred from the NARA title.