Workers: Lend Your Strength to the Red Triangle, 1918 US poster: A muscular worker in an undershirt strains against a block

Workers: Lend Your Strength to the Red Triangle (Y.M.C.A.)

A muscular worker in an undershirt strains against a block marked with the YMCA red triangle, while an older man in a YMCA-badged uniform watches and a soldier with fixed bayonet advances in the smoke behind. The slogan 'Help the Y help the fighters fight' presents a donation as the home worker's share of the front-line effort. The tell is the equation of manual labour with fighting, which invites the donor to see himself inside the war effort.

Propaganda techniques used in this poster

Date
1918
Made by
Young Men's Christian Association (United War Work Campaign)
Region
North America
Medium
Poster
Issuer type
NGO
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Fundraise
Themes
War and the military, Labor, Home front
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
Young Men's Christian Association (United War Work Campaign). National Archives and Records Administration, 4-P-249.

Text on the object

Original (English) · read from the image, not independently checked

WORKERS

YMCA

LEND YOUR STRENGTH
TO THE RED TRIANGLE

HELP THE "Y" HELP THE
FIGHTERS FIGHT

UNITED WAR WORK CAMPAIGN-NOVEMBER 11 to 18

Gil Spear

The first letters of 'WORKERS' are partly overlapped by the figure's cap; the word is read as printed. 'Gil Spear' is the artist's signature.