You Are Lucky! The "War" Bread That You Get Would Seem Like Cake to the Children of Europe

A girl on a shore holds up a loaf of bread toward ragged children reaching out across the sea, with a steamship on the horizon, under the headline that American war bread would seem like cake to Europe's children. The tell is the comparison of the viewer's bread with a child's hunger, which attaches a food-saving request to an image of need.

Propaganda techniques used in this poster

Fear appeal Transfer

Date: 1918
Period: First World War
Made by: Publicity Committee, Erie County Food Administrator (Buffalo, New York)
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Wilson Administration
Leader: Woodrow Wilson
Audience: Domestic public
Purpose: Mobilize or secure compliance
Themes: Home front, Health
Event: World War I
Regime: Wilson administration
Leader: Woodrow Wilson
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
Publicity Committee, Erie County Food Administrator. National Archives and Records Administration, 4-P-96.

Text on the object

Original (English) · read from the image, not independently checked

You Are Lucky!
The "War" Bread
that You get would
seem like Cake
to the children
of Europe.

ISSUED BY THE
PUBLICITY COMMITTEE, ERIE COUNTY FOOD ADMINISTRATOR
CHURCH AND PEARL STREETS, BUFFALO

THE MATTHEWS-NORTHRUP WORKS, BUFFALO, CLEVELAND, AND NEW YORK

Underlining on 'You' and 'Cake' in the original is not reproduced in plain text.