You Buy a Liberty Bond, Lest I Perish: Get Behind the Government, 1917 US poster: The Statue of Liberty, drawn as an anxious

You Buy a Liberty Bond, Lest I Perish: Get Behind the Government

The Statue of Liberty, drawn as an anxious living figure, points straight out of the sheet at the viewer under the words 'YOU buy a LIBERTY BOND', and the poster closes with 'Lest I perish'. The tell is the personified symbol speaking in the first person: the threat to the nation's emblem is attached to the viewer's individual purchase.

Propaganda techniques used in this poster

Date
1917
Made by
U.S. Treasury Department (Liberty Loan campaign)
Region
North America
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Fundraise
Themes
War and the military, Economy and finance, Home front
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
U.S. Treasury Department (Liberty Loan campaign). National Archives and Records Administration, 4-P-232.

Text on the object

Original (English) · read from the image, not independently checked

YOU
buy a
LIBERTY BOND
LEST I PERISH

GET BEHIND THE GOVERNMENT / LIBERTY LOAN OF 1917 (two identical roundels)

C. R. Macauley

The signature at centre right reads 'C. R. Macauley'. The roundel text curves around the seal and is read here from both seals.