Your Forests - Your Fault - Your Loss!
A grim Uncle Sam figure in forester's dress points at a burning forest with a rake in his other hand, beneath the words 'Your forests - your fault - your loss!'. The fire, the accusing gesture and the second-person wording place responsibility on the viewer, a fear-appeal with a guilt element.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, Forest Service; art by James Montgomery Flagg
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Warn or inform
- Theme
- Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, Forest Service. National Archives and Records Administration, RG 44, 44-PA-196 (NAID 513641).
Text on the object
YOUR FORESTS- YOUR FAULT- YOUR LOSS! [signature: James Montgomery Flagg] [imprint: Forest Service, U.S. Department of Agriculture shield]
