Your vacuum cleaner ... saves your time and energy
Care sheet for a household vacuum cleaner, No. 9 in the 'Make your Equipment last' series. Photographs show a woman emptying the dirt bag onto newspaper, cutting string from the brush roller and using the machine, with short rules in blue and yellow panels. The technique is faint here: the ordinary-housewife photographs are the only persuasion device.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, Bureau of Human Nutrition and Home Economics
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, Bureau of Human Nutrition and Home Economics. National Archives and Records Administration, RG 44, 44-PA-1136H (NAID 514671).
Text on the object
Your VACUUM CLEANER ... saves your time and energy PICK UP BY HAND pins, string, buttons. .... they may cut the belt or nick the fan. Clean out the dirt regularly • Clean dirt container .... filter .... brushes thoroughly. Guard the cord- x Don't run over it or get oil on it. • Coil cord loosely when you put cleaner away. For sale by the Superintendent of Documents, U. S. Government Printing Office, Washington, D. C. [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943—O—520004 "Make your Equipment last"... No. 9 For further details see Folder AWI- 19 BUREAU OF HUMAN NUTRITION AND HOME ECONOMICS U. S. DEPARTMENT OF AGRICULTURE
