Youth League Social Work: Repairing a Road

Page 3 of a Vietnamese-language ochre-panelled sheet shows young men and women repairing a road with hoes, a wheelbarrow and shoulder-pole baskets, captioned as students helping to repair a road near Nha Trang, and a second photograph of young people handling timber, captioned that building houses needs a great deal of wood. A large headline is cut off at the left edge. The tell is the display of voluntary youth labour in a single favourable light, with ordinary working scenes standing for a programme.

Propaganda techniques used in this poster

Plain folks Card stacking

Date: 1965
Period: Cold War
Made by: Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Johnson Administration
Leader: Lyndon B. Johnson
Audience: Domestic public
Purpose: Persuade or win support
Theme: Home front
Event: Vietnam War
Source: Unidentified Source blurred: contractors, cutouts, buried disclosure
Source: U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-011-39.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

[…]ÁC XÃ HỘI

Những sinh viên này giúp sửa chữa một con đường gần Nha Trang.

Việc cất nhà cửa cần rất nhiều gỗ.

3

English translation (machine translation by Claude, not verified by a fluent reader)

[...]ÁC XÃ HỘI [probably 'social work', from the NARA title]

These students help repair a road near Nha Trang.

Building houses requires a great deal of timber.

3

Headline cut off at left edge; only the visible letters are transcribed.