Forensic Research Archive of Manipulation and Exploitation
"A Sound Foundation" Buy Victory Bonds, 1939 Canada poster: A detached two-storey house with a tree and garden stands

"A Sound Foundation" Buy Victory Bonds

A detached two-storey house with a tree and garden stands on a stack of bond certificates marked 'Dominion of Canada / Banque du Canada / Bank of Canada', under the words 'A sound foundation' and 'Buy Victory Bonds'. The tell for transfer is the security of a home attached to the bond; the tell for glittering generalities is the unquantified 'sound foundation' claim.

Propaganda techniques used in this poster

TransferGlittering generalities
Date
1939
Period
Second World War
Made by
Canadian Victory Loan campaign (no issuer imprint printed; bond certificates read 'Dominion of Canada' and 'Bank of Canada')
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision
Canadian Victory Loan campaign (issuer imprint not printed). National Archives and Records Administration, 44-PF-564.

Text on the object

Original (English) · read from the image, not independently checked

"A sound foundation"

Buy
VICTORY BONDS

[on bond certificates:] DOMINION OF DU CANADA
BANQUE DU CANADA
BANK OF CANADA

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