Alianza para el Progreso poster 409a, third anniversary (Spanish poster distributed in Mexico City)
A Spanish-language sheet marking the third anniversary of the Alliance for Progress. Its emblem, a hand raising a torch inside a blue circle and white arrowhead, sits above factory chimneys, a brick building under construction, rural houses, ploughed fields, pylons and a dam. The words read 'We work with the Alliance for Progress'. The tell is glittering-generalities: the image shows progress as an unspecified bundle of industry, housing and power, joined by 'we work with' phrasing that invites joining in.
Propaganda techniques used in this poster
- Date
- July 27, 1964
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Commemorate
- Themes
- Economy and finance, Science and technology
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, July 27, 1964. National Archives, Record Group 306 (NAID 6949336, 306-PPB-409a).
Text on the object
TRABAJAMOS CON LA ALIANZA PARA EL PROGRESO TERCER ANIVERSARIO ALIANZA PARA EL PROGRESO
WE WORK WITH THE ALLIANCE FOR PROGRESS THIRD ANNIVERSARY ALLIANCE FOR PROGRESS
The word 'PARA' and part of 'PROGRESO' in the emblem are partly hidden behind the factory drawing; the emblem reads ALIANZA PARA EL PROGRESO.
