School Publicity poster, No. 389 (Vietnamese-Montagnard, Saigon)
A bilingual photo-layout poster headed 'We go to school', printed in a Montagnard language and in Vietnamese. Photographs show children and teachers at a primary school sign reading Madagouil, pupils at desks with CARE-marked supply boxes, and children playing ball. The text says the village is lucky to have a school, that children love to learn, and that study gives a better life. The tell is plain-folks: smiling village children and teachers present schooling as ordinary and welcome.
Propaganda techniques used in this poster
- Date
- July 23, 1964
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Race and ethnicity, Home front
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, July 23, 1964. National Archives, Record Group 306 (NAID 6949315, 306-PPB-389).
Text on the object
BƠN BỘL HE GƠS BƠTA BƠTÔAH-BƠTÔAI: BỘL HE NEH GƠS HIU BƠTI SRĂ. BỘL HE GƠBOH NGĂN LỌT BƠTI. ME BÀP BỘL HE GƠBOH SƠL ĂI BỘL HE LỌT BƠTI. BƠTA BƠTI SRĂ DỘNG KƠL BỘL HE RAI KIS CHƠ-HƠP RƠLAU. BỘL HE TỌM GỞP TOM HIU BƠTI! ẤP CHÚNG TA CÓ NHIỀU MAY MẮN: CHÚNG TA CÓ TRƯỜNG HỌC. CHÚNG TA RẤT HAM THÍCH ĐI HỌC. CHA MẸ CHÚNG TA CŨNG THÍCH CHO CHÚNG TA ĐI HỌC. SỰ HỌC GIÚP CHÚNG TA ĐẠT ĐƯỢC MỘT ĐỜI SỐNG TỐT ĐẸP HƠN. CHÚNG TA SẼ GẶP NHAU Ở TRƯỜNG! BỘL HE LỌT BƠTI CHÚNG TA ĐI HỌC Adŭ bơti mơ pơgru bộl he. Lớp học và thầy giáo của chúng ta. Pơgru dộng kơl bộl he bơti sră. Thầy giáo giúp đỡ chúng ta học hành. Bộl he neh dơp ală phăn bơti niăm. Chúng ta nhận được nhiều tặng phẩm đẹp. Tom hiu bơti, ơ di ming bơti sră, mơ ya konhơl tai. Đến trường, ngoài việc học hành, chúng ta cũng chơi đùa nữa. Bộl he ram bơti kỡn rai kis chơ-hơp rơlau. Chúng ta gắng học để đạt được một đời sống tốt đẹp hơn. Bộl he chơ ngăn bơti sră pa. Chúng ta vui thích đọc sách mới. Bộl he kỡn lọt bơti. Chúng ta thích đi học. [signs: TRƯỜNG SƠ-CẤP MADAGOUIL] [boxes: CARE U.S.A.]
[Montagnard-language lines: not translated; the Vietnamese lines beneath each caption render them.] Our hamlet is very fortunate: we have a school. We very much love going to school. Our parents also like us going to school. Learning helps us reach a better life. We will meet at school! WE GO TO SCHOOL Our class and teachers. The teacher helps us study. We receive many fine gifts. At school, besides studying, we also play. We try hard to study to reach a better life. We enjoy reading new books. We like going to school. [signs: Madagouil Primary School] [boxes: CARE U.S.A.]
Montagnard-language lines transcribed as read; language not identified; accents may be misread. The opening Montagnard paragraph has no printed Vietnamese rendering of its own beyond the second paragraph.
