America has plenty if it is used wisely! Don't waste precious materiel
Army conservation poster: a flag-like field of red and white stripes with a blue block, five grey roundels showing a factory, barn, tree, oil derrick and mine, and a rifle with web belt and canteen in front. The headline says supply is ample 'if it is used wisely'; the appeal is a general abundance claim paired with a request not to waste equipment.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Army, Army Conservation Program (illustrated by Atherton)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army. National Archives and Records Administration, RG 44, 44-PA-345 (NAID 513795).
Text on the object
AMERICA HAS PLENTY IF IT IS USED WISELY! Don't waste precious materiel U.S. U.S. ARMY SAVE CONSERVATION PROGRAM ARMY CONSERVATION PROJECT NO. 8-P-3 [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943 -- O -- 553977 [partly illegible] [signature:] Atherton
