American Field Service, 1917 US poster: A blue-toned drawing shows an American-marked transport truck slewing under a night

American Field Service

A blue-toned drawing shows an American-marked transport truck slewing under a night shell-burst while a helmeted driver looks out of the cab and a second man in a helmet signals from the roadside. The only text is the organisation's name. The poster attaches the service's name to an image of danger and duty at the front without stating any request or claim.

Propaganda techniques used in this poster

Date
1917
Made by
American Field Service (volunteer ambulance and transport corps)
Region
North America
Medium
Poster
Issuer type
NGO
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Recruit
Themes
War and the military, Home front
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
American Field Service (volunteer ambulance and transport corps). National Archives and Records Administration, 4-P-202.

Text on the object

Original (English) · read from the image, not independently checked

[signature, illegible] '17
TRANSPORT AMERICAIN
AMERICAN FIELD SERVICE
MERCHANTS-CHICAGO

'Transport Americain' is lettered on the truck canopy inside the picture; 'Merchants-Chicago' is the tiny imprint beneath the frame.