Những người bạn Mỹ đến Long-An để giúp đỡ và bảo vệ đồng bào (Americans Come to Long An to Help and Protect the People. Friendship Leads to Cooperation and Cooperation Will Lead to Victory)

A pink-toned horizontal sheet shows a large photograph of a helmeted U.S. sergeant and an elderly Vietnamese farmer facing each other with palms pressed together, and two smaller photographs of U.S. and Vietnamese soldiers smiling and a U.S. soldier handing something to a ring of children. The text says Americans come to Long An to help and protect the people and that friendship leads to cooperation and cooperation to victory. The tell is the chain of warm abstractions ('friendship', 'cooperation', 'victory') attached to everyday contact scenes.

Propaganda techniques used in this poster

Glittering generalitiesPlain folks

Date

1966

Period

Cold War

Made by

Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government (unsigned sheet)

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Johnson Administration

Leader

Lyndon B. Johnson

Audience

Foreign public

Purpose

Persuade or win support

Themes

War and the military, Home front

Event

Vietnam War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026

Rights

NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government (unsigned sheet). National Archives and Records Administration, 306-VP-01-1485.

NHỮNG NGƯỜI
BẠN MỸ ĐẾN LONG-AN
ĐỂ GIÚP ĐỠ VÀ
BẢO VỆ ĐỒNG BÀO

THÂN HỮU DẪN ĐẾN HỢP TÁC !  HỢP TÁC DẪN ĐẾN CHIẾN THẮNG !

SP-1485

THE AMERICAN FRIENDS
COME TO LONG-AN
TO HELP AND
PROTECT THE COMPATRIOTS [fellow countrymen]

FRIENDSHIP LEADS TO COOPERATION! COOPERATION LEADS TO VICTORY!

SP-1485