...and WE talk about sacrifice
Painted poster of an elderly woman in a red headscarf with tears on her cheek, arms crossed over her chest, before a ruined chimney, smoking debris and a grave cross, with the headline '...and WE talk about sacrifice' and 'Buy War Bonds' below. The image of a war-devastated civilian sets the viewer's comparative comfort against her loss (fear-appeal) to prompt bond purchases.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division (art by R. Couillard)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-403 (NAID 513854).
Text on the object
...and WE talk about sacrifice Buy WAR BONDS [signature:] R. COUILLARD [imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943-O-552436 WFD 855 OFFICIAL U.S. TREASURY POSTER
