Army Behavior poster 2 of 7, Seven Commandments (Vietnamese poster distributed in Saigon)

A Vietnamese-language poster, numbered 2, showing a soldier standing at attention with a rifle on a brick base, with a no-entry sign, a turn arrow and a jeep behind. The caption tells soldiers to respect army discipline and obey government laws and regulations. The tell is glittering generalities: discipline and lawfulness are framed as plain virtues, with traffic-sign imagery implying rule-following.

Propaganda techniques used in this poster

Glittering generalities

Date

May 28, 1956

Period

Cold War

Made by

U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Eisenhower Administration

Leader

Dwight D. Eisenhower

Audience

Foreign public

Purpose

Mobilize or secure compliance

Theme

War and the military

Event

Cold War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), RG 306, Posters Distributed in Asia, Latin America, Middle East (NAID 5051202), retrieved October 4, 2026

Rights

Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, May 28, 1956. National Archives, Record Group 306 (NAID 6948903, 306-PPB-79b).

TRIỆT-ĐỂ TÔN
TRỌNG KỶ-LUẬT
CỦA QUÂN-ĐỘI,
TUÂN THEO
LUẬT-LỆ CỦA
CHÍNH-PHỦ

[numeral:] 2

STRICTLY RESPECT
THE DISCIPLINE
OF THE ARMY,
OBEY THE
LAWS AND REGULATIONS OF
THE GOVERNMENT

[numeral:] 2