Army Behavior poster 3 of 7, Seven Commandments (Vietnamese poster distributed in Saigon)
A Vietnamese-language poster, numbered 3, in which a smiling soldier raises both palms to refuse two women in patterned dresses, a bottle and glass, cards and a dice-like game. The caption forbids dissolute behaviour, drinking, gambling, womanising and drug or tobacco addiction. The tell is a conduct instruction presented through caricature; it is a behaviour code with no hidden persuasion beyond the visual contrast.
Propaganda techniques used in this poster
- Date
- May 28, 1956
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Mobilize or secure compliance
- Theme
- War and the military
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Posters Distributed in Asia, Latin America, Middle East (NAID 5051202), retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, May 28, 1956. National Archives, Record Group 306 (NAID 6948904, 306-PPB-79c).
Text on the object
KHÔNG ĐƯỢC BÊ-THA, RƯỢU-CHÈ, CỜ-BẠC, TRAI-GÁI, NGHIỆN HÚT [bottle label:] BISQ [numeral:] 3
MUST NOT BE DISSOLUTE, DRINK, GAMBLE, CHASE WOMEN, OR BE ADDICTED TO SMOKING (DRUGS) [bottle label:] BISQ [numeral:] 3
Diacritics read from a hand-lettered face; verify against the original.
