![Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day [3], 1944 UK poster: A photograph](../images/back-the-boys-bob-in-the-pound-3-1944.jpg)
Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day [3]
A photograph of a helmeted soldier aiming a rifle sits above a cartoon figure carrying a mortar bomb and a 1944 shilling coin, with 'Your Bobs do Big Jobs'. The tell is the link between the soldier and the saver: a shilling in the pound is presented as backing 'the boys'.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- National Savings Committee, London (printed for HMSO by J. Howitt & Son Ltd., Nottingham)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee, London (printed for HMSO by J. Howitt & Son Ltd., Nottingham). National Archives and Records Administration, 44-PF-90c.
Text on the object
BACK THE BOYS WITH WAR SAVINGS SAVE at least A BOB IN THE POUND EVERY PAY DAY [coin:] ONE SHILLING 1944 Your Bobs do Big Jobs [imprint:] W.F.P. 377 Issued by the National Savings Committee, London Crown Copyright Reserved Printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottingham, 51-202
