Forensic Research Archive of Manipulation and Exploitation
Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day, 1944 UK poster: A photograph of a warship's

Back the Boys with War Savings: Save at least a Bob in the Pound every Pay Day

A photograph of a warship's twin gun mounts, with destroyers behind, sits above a cartoon figure carrying shells and a 1944 shilling coin. The text asks for a shilling in each pound every pay day, borrowing the navy's image for the savings request (transfer); the 'Bob' pun on shilling is the memory hook.

Propaganda techniques used in this poster

Transfer
Date
1944
Period
Second World War
Made by
National Savings Committee, London; printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottingham
Region
Western and Central Europe
Country
United Kingdom
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front, War and the military
Event
World War II
Regime
Churchill wartime government
Leader
Winston Churchill
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
National Savings Committee, 1944. National Archives and Records Administration, 44-PF-90a.

Text on the object

Original (English) · read from the image, not independently checked

BACK THE BOYS
WITH WAR
SAVINGS

SAVE at least
A BOB IN
THE POUND
EVERY PAY DAY

ONE SHILLING 1944

Your Bobs
do Big Jobs

W.F.P. 376  Issued by the National Savings Committee, London  Crown Copyright Reserved  Printed for H.M. Stationery Office by J. Howitt & Son Ltd., Nottingham, 51-202

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