Battle for Fuel: Exhibition on How to Save Fuel - a coal mine comes to town (Lewis's)
A lump of coal and a blue megaphone-shaped banner announce a free fuel-saving exhibition at a department store, with dates and opening hours. The transfer tell is the 'Battle for Fuel' heading, which carries the vocabulary of fighting onto household fuel economy.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Government fuel-saving campaign (imprint: printed for H.M. Stationery Office by Fosh & Cross Ltd, London)
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
HMSO fuel-saving campaign, printed by Fosh & Cross, 1939-1945 (no year on sheet). National Archives (NARA), WWII Foreign Posters, 44-PF-93.
Text on the object
BATTLE FOR FUEL EXHIBITION ON HOW TO SAVE FUEL a coal mine comes to town LEWIS'S (3rd Floor) DEC. 18 - JAN. 2 Daily 9 - 5.45 Early closing day 9 - 1.0 ADMISSION FREE PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD., LONDON (51/3053)
