Content note: Caricatures of Axis figures, including a dark-skinned figure with exaggerated red lips and a Japanese officer with bared teeth, drawn in racial-stereotype style. This object is shown as it was published. Why

Be sure you have correct time!, 1943 US poster: Cartoon bust of three caricatured Axis figures

Be sure you have correct time!

Cartoon bust of three caricatured Axis figures (a German officer, a dark-skinned figure in a fez with exaggerated red lips, a Japanese officer with round glasses and bared teeth) looking at a photograph of the airman Gooney, with a verse calling him 'not worth a dime' as a prisoner of war. The technique is name-calling through caricature, joined to a fear-appeal about capture if the watch is wrong.

Propaganda techniques used in this poster

Date
1943
Made by
U.S. Army Air Forces (artist: Lantz)
Region
North America
Medium
Poster
Issuer type
Military
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Own forces
Purpose
Warn or inform
Themes
War and the military, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
U.S. Army Air Forces. National Archives and Records Administration, RG 44, 44-PA-1391A (NAID 515050).

Text on the object

Original (English) · read from the image, not independently checked

A TIME “TICK” TO GOONEY WAS A TERRIBLE BORE
SOMETHING HE FELT HE COULD EASILY IGNORE
HE TOOK HIS SHOTS AND IGNORED THE TIME
AS A PRISONER OF WAR HE’S NOT WORTH A DIME!
BE SURE YOU HAVE CORRECT TIME!
You’re lost even with a sextant if your watch is wrong.
[signature:] LANTZ
[imprint:] ☆ U.S. GOVERNMENT PRINTING OFFICE : 1943—O—500830