Your Britain - Fight for it Now, 1942 UK poster: A ruined classroom with a broken slate reading 'education 193-' frames

Your Britain - Fight for it Now (education)

A ruined classroom with a broken slate reading 'education 193-' frames a bright modern school where children sit at desks, under the words 'Your Britain' and 'Fight for it now'. The tell is the before-and-after contrast and the possessive 'Your', which ties a welfare ideal to the viewer's personal stake in the war.

Propaganda techniques used in this poster

Date
1942
Made by
Army Bureau of Current Affairs (A.B.C.A.), designed by P.R.2. (War Office); artist Abram Games; printed by Multi Machine Plates Ltd., London
Region
Western and Central Europe
Medium
Poster
Issuer type
State
Regime
Churchill Government
Leader
Winston Churchill
Audience
Own forces
Purpose
Persuade or win support
Themes
War and the military, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Army Bureau of Current Affairs / War Office P.R.2; artist Abram Games, 1942. U.S. National Archives (NAID 44267455).

Text on the object

Original (English) · read from the image, not independently checked

YOUR BRITAIN
FIGHT FOR IT NOW

education 193[illegible]

A school in Cambridge-
shire where village
children are learning to
grow up in healthful
surroundings. This build-
ing is characteristic of
the best developments in
welfare and education.

ISSUED BY A.B.C.A.
DESIGNED BY P.R.2.  69

A. GAMES. '42
PRINTED IN ENGLAND BY MULTI MACHINE PLATES LTD., LONDON, E.C.4