Buying a Bond Is No Sacrifice: Missing in Action
Treasury 4th War Loan poster: a dark, low-lit painting of a worried woman holding a child, with a Navy Department 'Missing in Action' notice on the table before them. The text says buying a bond is no sacrifice. The tell is fear-appeal: the family's grief is used to frame a bond purchase as a small act by comparison.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Office of War Information, distributed for the U.S. Treasury Department
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Office of War Information for the U.S. Treasury Department. National Archives and Records Administration, RG 44, 44-PA-535 (NAID 514014).
Text on the object
BUYING A BOND IS NO SACRIFICE Missing in Action... NAVY DEPARTMENT WE BOUGHT EXTRA WAR BONDS 4TH WAR LOAN [signature: illegible] [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1943—O—563538] DISTRIBUTED BY OWI FOR THE TREASURY DEPARTMENT WFD 883
