Forensic Research Archive of Manipulation and Exploitation
Have You Bought a Shell This Month?, 1939 Canada poster: A hanging counter card shows a 20mm cartridge above the question

Have You Bought a Shell This Month?

A hanging counter card shows a 20mm cartridge above the question 'Have you bought a shell this month?'. It is mainly a direct prompt to repeat a purchase; the closest technique is transfer, tying a small purchase to a named item of ammunition. The card makes no further claim.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
Hanging counter card; issuer not stated; part of a shell-purchase series; Canada inferred
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision
Hanging counter card; issuer not stated; part of a shell-purchase series. National Archives and Records Administration, 44-PF-620d.

Text on the object

Original (English) · read from the image, not independently checked

HAVE YOU
BOUGHT A
SHELL THIS
MONTH?

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