Food Stamp News, February 1945, front page: Friday Is Stamp Day (Canada, February 1945)
A trade newspaper front page headed 'Friday Is Stamp Day' for the Third War Savings Stamp Campaign, with a cartoon of a grocer pasting up stamp-day signs while a slumped, caricatured Hitler-like figure paints over them ('Let's put this guy outa business!', 'Make every Friday unlucky for the Axis'). The tell is the enemy caricature and the appeal that the troops 'expect' stay-at-home buyers to back them, used to move a merchant sales quota of 12,000,000 stamps.
Propaganda techniques used in this newspaper page
- Date
- 1945
- Period
- Second World War
- Made by
- Food Stamp News, food industry's War Savings Stamp merchandising publication (Canada), Vol. III No. 2
- Region
- North America
- Country
- Canada
- Medium
- Newspaper pages
- Issuer type
- Media
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; Canadian wartime work, hosted by owner decision
Food Stamp News, food industry's War Savings Stamp merchandising publication (Canada), Vol. III No. 2, National Archives and Records Administration, 44-PF-578c.
Text on the object
FOOD STAMP NEWS FOOD INDUSTRY'S WAR SAVINGS STAMP MERCHANDISING PUBLICATION Vol. III FEBRUARY, 1945 No. 2 FRIDAY IS STAMP DAY Third War Savings Stamp Campaign Gets Underway Backed by National and Store Advertising. Objective is to Sell 12,000,000 Stamps. Special Events Will Boost Sales. [cartoon:] LET'S PUT THIS GUY OUTA BUSINESS! FRIDAY IS STAMP DAY / FRIDAY SPECIAL WAR STAMP 25¢ / BUY A WAR STAMP TO-DAY! / BUY A WAR STAMP EVERY FRIDAY / MAKE EVERY FRIDAY UNLUCKY FOR THE AXIS Buy WAR SAVINGS STAMPS Selling War Stamps a Merchandising Job Promotion Ideas for Grocers' War Savings Stamp Drive [body columns not transcribed]
