Food Stamp News, February 1945, page two: Here Is a Page of Ideas to Help You Sell War Savings Stamps (Canada, February 1945)
Page two of a grocers' trade newspaper under a smiling cartoon face, headed 'Here is a PAGE of IDEAS to Help You Sell War Savings Stamps', with store-staff photographs, a '12 Million War Stamps' quota table by province and sample advertising copy. The tell is the sample copy that ties a stamp purchase to equipment for troops ('Back up our boys on the battlefronts'), lending the soldiers' standing to a retail sale.
Propaganda techniques used in this newspaper page
- Date
- 1945
- Period
- Second World War
- Made by
- Food Stamp News, food industry's War Savings Stamp merchandising publication (Canada), Vol. III No. 2
- Region
- North America
- Country
- Canada
- Medium
- Newspaper pages
- Issuer type
- Media
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; Canadian wartime work, hosted by owner decision
Food Stamp News, food industry's War Savings Stamp merchandising publication (Canada), Vol. III No. 2, National Archives and Records Administration, 44-PF-578c.
Text on the object
PAGE TWO FOOD STAMP NEWS FEBRUARY, 1945 Here is a PAGE of IDEAS to Help You Sell War Savings Stamps SET A QUOTA FOR YOUR STORE How To Erect a Booth To Sell War Savings Stamps Advantages of the "Friday is Stamp Day" Plan Merchants' Promotions OVER THE TOP! The Food Industry's Third War Savings Stamp Sale: 12 Million War Stamps Objective for 1945 Sell One Stamp to Every Customer Every Friday Suggested Consumer Copy for a War Stamp "Plug" In Your Advertisement Allied Industries Back February Stamp Sale [body columns not transcribed]







