Forensic Research Archive of Manipulation and Exploitation
The 25 Club [9]: War Savings Stamp booklet, August 1945 page and 'What Your War Savings Do for You', 1945 Canada document

The 25 Club [9]: War Savings Stamp booklet, August 1945 page and 'What Your War Savings Do for You'

A booklet spread with an August 1945 calendar page urging 'Buy at least one stamp each week!' beside a text page, 'What your war savings do for you'. The text states $24.00 of stamps return $30.00 at maturity (3% compounded semi-annually), no income tax on the gain, and that certificates are a direct obligation of the Dominion of Canada. The tell for card-stacking is selection: the page lists the return, tax treatment and post-war purchasing, with no mention of risks or of purchasing power, though it does state its own figures.

Propaganda techniques used in this document

Card stacking
Date
1945
Period
Second World War
Made by
Savings-stamp booklet for 'The 25 Club' (attributed on the booklet to the National War Finance Committee, Ottawa)
Region
North America
Country
Canada
Medium
Document
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision
National War Finance Committee (Canada), c. 1945. National Archives and Records Administration, 44-PF-620l.

Text on the object

Original (English) · read from the image, not independently checked

BUY AT LEAST ONE STAMP EACH WEEK!
MAKE IT TWO- FILL THE PAGE
1945 August 1945

WHAT YOUR WAR SAVINGS DO FOR YOU
If you have filled all the pages of this Book of the Year you will have purchased $24.00 worth of War Savings Stamps. These, if invested in War Savings Certificates will give you a return, at maturity, of $30.00. (Certificates valued at $5.00, $10.00 and $25.00 may be purchased at any Bank or Post Office in exchange for stamps). This increase of 25% represents interest at 3% compounded semi-annually.
No income tax is payable on the difference between purchase price and redemption value of War Savings Certificates.
When the war is over, War Savings Certificates will pay for the things you want to buy-so keep on saving till the job is done-then take your choice of the things to come.
WAR SAVINGS CERTIFICATES ARE A DIRECT OBLIGATION OF THE DOMINION OF CANADA.

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