Keep on Saving till the Job is Done
A smiling couple browses brochures labelled house furnishings, new car, new home and education, with Dominion of Canada Victory Loan and War Savings Certificates above. The tell is the promise of 'things to come' as a reward for saving, and the ordinary couple as stand-in for the viewer.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- No issuer or printer imprint on the sheet; Dominion of Canada Victory Loan and War Savings Certificates shown
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision (Canadian wartime poster, no rights statement)
No imprint, National Archives and Records Administration, 44-PF-633.
Text on the object
KEEP ON SAVING till the job is done THEN TAKE YOUR CHOICE of things to come [brochures:] HOUSE FURNISHINGS; NEW CAR; NEW HOME; EDUCATION [certificates:] DOMINION OF CANADA; VICTORY LOAN; WAR SAVINGS CERTIFICATE
