Forensic Research Archive of Manipulation and Exploitation
Sit Tight On Them...And They Hatch, 1939 Canada poster: A smiling hen sits on War Savings Certificates and Dominion of Canada

Sit Tight On Them...And They Hatch

A smiling hen sits on War Savings Certificates and Dominion of Canada bonds while three chicks wear tags reading '3% interest'. The tell is the hatching metaphor, which moves the familiar image of a hen and her brood onto holding securities, with the interest rate given as the payoff.

Propaganda techniques used in this poster

Transfer
Date
1939
Period
Second World War
Made by
Government of Canada war-finance campaign (Victory Loan / War Savings); no issuer imprint legible on the poster
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War II
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision (Canadian pre-1946)
Government of Canada war-finance campaign (Victory Loan / War Savings); no issuer imprint legible on the poster. National Archives and Records Administration, 44-PF-669.

Text on the object

Original (English) · read from the image, not independently checked

SIT TIGHT ON THEM
...and they hatch
3% INTEREST
3% INTEREST
3% INTEREST
VICTORY BONDS AND CERTIFICATES
are Good things to Hold

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