Servez par votre épargne. Achetez des certificats d'épargne de guerre
A smiling soldier in a steel helmet holds out a Dominion of Canada War Savings Certificate beside a 25-cent savings stamp, above a price table from '$5 pour $4' to '$100 pour $80'. The tell is the soldier's image lent to the act of buying (transfer), with only the return on the certificate stated and no risk or term given (card-stacking).
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Canadian war savings programme (Dominion of Canada War Savings Certificate shown); artist Sampson; no imprint visible
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Canadian war savings poster; artist Sampson. National Archives and Records Administration, 44-PF-813.
Text on the object
SERVEZ par votre ÉPARGNE Achetez des CERTIFICATS D'EPARGNE de guerre TIMBRES D'ÉPARGNE de guerre 25¢ $5 POUR $4 $10 POUR $8 $25 POUR $20 $50 POUR $40 $100 POUR $80 [on certificate:] DOMINION OF DU CANADA WAR SAVINGS CERTIFICAT DE GUERRE FIVE DOLLARS [signature:] SAMPSON [Translation: Serve by your savings. Buy war savings certificates. War savings stamps 25 cents. $5 for $4, $10 for $8, $25 for $20, $50 for $40, $100 for $80.]
