Forensic Research Archive of Manipulation and Exploitation
This Is Your War Too! Take Your Change in War Savings Stamps, 1939 Canada poster: A smiling helmeted soldier holds out a War

This Is Your War Too! Take Your Change in War Savings Stamps

A smiling helmeted soldier holds out a War Savings Stamp Card (four 25-cent squares filled), under the headline 'This is your war too!' and the line 'Take your change in War Savings Stamps 25c'. The tell for transfer is the soldier's uniform lending his standing to a small cash purchase; the tell for identity-fusion is 'This is your war too' and 'You too can serve by saving', which fold the shopper into the war effort.

Propaganda techniques used in this poster

TransferIdentity fusion
Date
1939
Period
Second World War
Made by
Not stated on the sheet (counter display card for War Savings Stamps)
Region
North America
Country
Canada
Medium
Poster
Issuer type
State
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Source
U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights
Held by NARA, Unrestricted; hosted by owner decision
Food Industry's War Savings Stamp Drive, February 1944 (Canada), National Archives and Records Administration, 44-PF-613a.

Text on the object

Original (English) · read from the image, not independently checked

THIS IS
YOUR WAR
too!

WAR SAVINGS
STAMP CARD
25¢ 25¢ 25¢ 25¢

Take your change
in
WAR SAVINGS
STAMPS
25¢

YOU TOO CAN SERVE BY SAVING

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