CARE milk gift poster, 13,000 tons (English poster distributed in the Philippines)

A CARE gift poster for the Philippines. A hand in a suit sleeve pours a bottle of milk from a map of the United States into a glass marked '13,000 tons of milk' beside a map of the Philippine islands and a schoolhouse. The text credits the gift to 'the people of the United States' and counts over 1,300,000 children in more than 8,000 schools. The tell is transfer: the gift is credited to the American public in a single image.

Propaganda techniques used in this poster

Transfer

Date

January 15, 1958

Period

Cold War

Made by

U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Eisenhower Administration

Leader

Dwight D. Eisenhower

Audience

Foreign public

Purpose

Persuade or win support

Themes

Health, Economy and finance

Event

Cold War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), RG 306, Posters Distributed in Asia, Latin America, Middle East, retrieved October 4, 2026

Rights

Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, January 15, 1958. National Archives, Record Group 306 (NAID 6948968, 306-PPB-105).

GIFT through
CARE

FROM THE PEOPLE
OF THE
UNITED STATES
TO THE
SCHOOL CHILDREN
OF THE
PHILIPPINES

13,000
TONS
OF
MILK

MILK
FOR OVER 1,300,000 CHILDREN
IN MORE THAN 8,000 SCHOOLS
IN THE PHILIPPINES