CARE milk gift poster, 15,000 tons (English poster distributed in Manila)
A CARE gift poster for the Philippines. A hand in a suit sleeve pours a bottle of milk from a map of the United States into a glass marked '15,000 tons of milk' beside a map of the Philippine islands and a schoolhouse. The text credits the gift to 'the people of the United States' and counts 1,500,000 children in 14,000 schools. The tell is transfer: the gift is credited to the American public in a single image.
Propaganda techniques used in this poster
- Date
- November 24, 1958
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Health, Economy and finance
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Posters Distributed in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, November 24, 1958. National Archives, Record Group 306 (NAID 6948972, 306-PPB-109).
Text on the object
GIFT through CARE FROM THE PEOPLE OF THE UNITED STATES TO THE SCHOOL CHILDREN OF THE PHILIPPINES 15,000 TONS OF MILK MILK FOR 1,500,000 CHILDREN IN 14,000 SCHOOLS IN THE PHILIPPINES 9-8059
