CARE milk gift poster, Ceylon (English poster distributed in Colombo)

An English-language poster showing a cuffed hand tipping a milk bottle into a cup that stands on a school slate, over a map of North and South America and a yellow outline of Ceylon. Text reads 'Gift through CARE from the people of the United States to the schoolchildren of Ceylon', with figures of 7000 tons of milk for over 1,250,000 children in more than 6000 schools. The tell is transfer: the hand and map attach the gift to the American people, with the quantities as the evidence.

Propaganda techniques used in this poster

TransferGlittering generalities

Date

March 28, 1957

Period

Cold War

Made by

U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Eisenhower Administration

Leader

Dwight D. Eisenhower

Audience

Foreign public

Purpose

Reassure

Theme

Health

Event

Cold War

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives (NARA), Record Group 306, series NAID 5051202, retrieved October 4, 2026

Rights

Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, March 28, 1957. National Archives, Record Group 306 (NAID 6948965, 306-PPB-102).

GIFT through CARE
FROM THE PEOPLE
OF THE
UNITED STATES
TO THE
SCHOOLCHILDREN
OF
CEYLON
MILK
FOR
OVER 1,250,000
CHILDREN IN
MORE THAN
6000 SCHOOLS
IN CEYLON
7000
TONS
OF
MILK