Carelessness breeds FIRE
Fire-safety poster: a soldier in a garrison cap, cigarette in his mouth, scratches his ear with one hand while a lit match, drawn as an arc from the headline, burns down beside the word FIRE. The staged near-miss is the fear-appeal aimed at servicemen.
Propaganda techniques used in this poster
- Date
- 1945
- Period
- Second World War
- Made by
- U.S. Army Conservation Program (Army Conservation Project No. 140-E-31)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Own forces
- Purpose
- Warn or inform
- Theme
- War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Army Conservation Program. National Archives and Records Administration, RG 44, 44-PA-555 (NAID 514034).
Text on the object
carelessness breeds FIRE [imprint:] SAVE U.S. ARMY CONSERVATION PROGRAM Army Conservation Project No. 140-E-31 [imprint:] ☆ U.S. GOVERNMENT PRINTING OFFICE: 1945—O—631412
