Care is costly: buy and hold war bonds
War-bond poster: a wounded, bandaged soldier sits against a tree, helmet at his feet, under the words 'Care is costly'. The headline ties the cost of medical care for the wounded to bond-buying, an emotional fear-appeal and a transfer of the soldier's suffering to the purchase request.
Propaganda techniques used in this poster
- Date
- 1945
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-551 (NAID 514030).
Text on the object
CARE is costly BUY AND HOLD WAR BONDS [imprint:] U.S. GOVERNMENT PRINTING OFFICE 1945-O-651871 [imprint:] OFFICIAL U. S. TREASURY POSTER [imprint:] WFD-24 [signature:] [illegible]
