Content note: One photograph shows enemy dead lying on the ground, as issued. This object is shown as it was published. Why

Chiến thắng rực rỡ tại Bồng-Sơn, Phù-Cũ, An-Khê (Bình-Định) (Great Victory at Bong-Son, Phu-Cu, An-Khe (Binh-Dinh))

A Vietnamese-language photo sheet (code SP-768) shows helicopters landing troops, captured weapons laid out in rows, a lieutenant general examining a rifle, enemy dead on the ground and officers greeting villagers. The text says huge quantities of Chinese- and Russian-made arms were seized, that Bong Son and An Khe were Viet Cong strongholds, and that the victory increased the whole people's confidence in the Republic of Vietnam. Piles of weapons, bodies and cheering civilians are offered together as evidence of a win.

Propaganda techniques used in this poster

Bandwagon Card stacking Glittering generalities

Date: 1966
Period: Cold War
Made by: Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government and armed forces
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Johnson Administration
Leader: Lyndon B. Johnson
Audience: Domestic public
Purpose: Reassure
Theme: War and the military
Event: Vietnam War
Source: Unidentified Source blurred: contractors, cutouts, buried disclosure
Source: U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government and armed forces. National Archives and Records Administration, 306-VP-2-768.

Text on the object

Original (Vietnamese) · read from the image, not independently checked

CHIẾN THẮNG RỰC RỠ

TẠI BỒNG-SƠN, PHÙ-CŨ, AN-KHÊ (BÌNH-ĐỊNH)

TRỰC THĂNG ĐÃ DỰ PHẦN GIÚP ĐỠ TRONG CHIẾN TRẬN NÀY

VÔ SỐ VŨ KHÍ DO TRUNG CỘNG VÀ NGA SÔ CHẾ TẠO ĐÃ BỊ TỊCH THU
•
BỒNG-SƠN, AN-KHÊ LÀ MỒ CHÔN VIỆT-CỘNG. CHÚNG ĐÃ BỎ XÁC VÔ SỐ TRONG TRẬN NÀY.

TRUNG TƯỚNG NGUYỄN-VĂN-THIỆU ĐANG XEM VŨ KHÍ QUÂN TA ĐÃ TỊCH THU ĐƯỢC CỦA ĐỊCH.

QUÂN LỰC VIỆT-NAM CỘNG-HÒA ĐANG CHIẾN THẮNG OAI HÙNG TRONG CUỘC CHIẾN ĐẤU CHỐNG BỌN XÂM LĂNG CỘNG SẢN.

CHIẾN THẮNG NÀY KHIẾN TOÀN DÂN THÊM TIN TƯỞNG NƠI SỨC MẠNH CỦA VIỆT-NAM CỘNG-HÒA.

SP-768

English translation (machine translation by Claude, not verified by a fluent reader)

GREAT VICTORY

AT BONG-SON, PHU-CU, AN-KHE (BINH-DINH)

Helicopters took part in assisting in this battle.

Countless weapons made by Communist China and the Soviet Union were seized.
•
Bong-Son and An-Khe are the Viet Cong's graveyard. They left countless corpses in this battle.

Lieutenant General Nguyen-Van-Thieu is examining weapons our army has seized from the enemy.

The armed forces of the Republic of Vietnam are winning a glorious victory in the struggle against the communist invaders.

This victory makes the whole people more confident in the strength of the Republic of Vietnam.

SP-768