Content note: Cartoon depicting enemy soldiers with animal heads, a bloody trident and a skull. This object is shown as it was published. Why
Demoralization Leaflet 26: Gạo Bắc Việt (North Vietnamese Rice) cartoon
Two-panel colour cartoon in orange, black and grey. Left: a heavy seated man (Commons identifies Mao) sits on sacks marked 'Gạo Bắc Việt' (North Vietnamese rice) holding a rifle and a trident, facing two uniformed figures with a buffalo's and a horse's head. Right: the same two figures march with a rifle and a blood-dripping trident toward a signpost 'Miền Nam' (the South), where a skull and bones lie in blood. The tell: enemy soldiers are drawn as livestock driven to their deaths for another power's benefit.
- Date
- 1966
- Period
- Cold War
- Made by
- U.S. forces psychological operations (JUSPAO/MACV), per Commons
- Region
- North America
- Country
- United States
- Medium
- Cartoon
- Issuer type
- Military
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Enemy forces
- Purpose
- Demonize
- Theme
- War and the military
- Event
- Vietnam War
- Techniques
- Name-callingFear appeal
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- Wikimedia Commons (copy via psywarrior.com), retrieved October 2, 2026
- Rights
- PD-USGov per Commons page (17 U.S.C. 105 federal work); Public Domain Mark 1.0
U.S. Government; Wikimedia Commons.
Text on the object
GẠO BẮC GẠO BẮC VIỆT GẠO BẮC VIỆT [signpost] MIỀN NAM
NORTH RICE NORTH VIETNAMESE RICE NORTH VIETNAMESE RICE [signpost] THE SOUTH
Only the sack labels and the signpost carry text; any caption text on the full leaflet is not in the hosted image. Translation is FRAME's own literal rendering, machine-assisted and not verified by a fluent reader.
