Don't let him down!
Red, white and blue poster: a low-angle photographic view of an aircraft gunner at a machine gun, printed in red, against a blue sky with a large pale arrow carrying the diagonal words 'Don't let him down!'. The poster does not say what the viewer should do; the technique is faint and is closest to transfer, military imagery attached to a general appeal to civilians.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Division of Information, Office for Emergency Management; artist Beall
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Division of Information, Office for Emergency Management. National Archives and Records Administration, RG 44, 44-PA-674 (NAID 514153).
Text on the object
Don't Let Him Down! [signature: BEALL] DIVISION OF INFORMATION OFFICE FOR EMERGENCY MANAGEMENT WASHINGTON, D.C. [imprint: U. S. GOVERNMENT PRINTING OFFICE : 1942 [number illegible]]
