Forensic Research Archive of Manipulation and Exploitation
Don't Stop Saving Food, 1917 US poster: Large cream lettering on a dark blue field reads 'Don't stop saving food'

Don't Stop Saving Food

Large cream lettering on a dark blue field reads 'Don't stop saving food', with the Food Administration seal and name at the foot. The sheet gives no reason, figure or named beneficiary, so the persuasive load rests on the command itself and the unstated cause behind it.

Propaganda techniques used in this poster

Glittering generalities
Date
1917
Period
First World War
Made by
U.S. Food Administration
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War I
Regime
Wilson administration
Leader
Woodrow Wilson
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights
NARA Unrestricted; hosted by owner decision
U.S. Food Administration. National Archives and Records Administration, 4-P-100.

Text on the object

Original (English) · read from the image, not independently checked

don't
stop
saving
food

UNITED STATES FOOD ADMINISTRATION

306
M. B. BROWN PTG. & BDG. CO. N.Y.

The small number at lower left and the printer's imprint at lower right are in very small type; the number is read as 306 with some doubt.

More propaganda examples that use the same techniques

Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal IINeo Assyrian EmpireGypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II0000 · Transfer, Glittering generalitiesColour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)Roman EmpireColour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)0014 · Card stacking, Glittering generalitiesBronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemyRoman EmpireBronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy0103 · Testimonial, Glittering generalitiesGold solidus of Constantine I, reverse RESTITVTORI LIBERTATISRoman EmpireGold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS0313 · Glittering generalitiesGold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staffByzantine EmpireGold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff0538 · Transfer, Glittering generalitiesThe Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panelEnglandThe Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel1588 · Transfer, Glittering generalitiesMedal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)EnglandMedal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)1588 · Transfer, Glittering generalitiesFrontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)Dutch RepublicFrontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)1649 · Transfer, Glittering generalities