Eat a lunch that packs a punch! Facts about Group 4 (milk and milk products)
Folder panel in the 'Eat a Lunch That Packs a Punch!' series: a cartoon dog trots off with a large bone beside the line 'For strong teeth and bones', over an upside-down food-group wheel and a calcium text block on milk products. A cartoon animal carries a health claim, a plain-folks and benefit appeal.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, War Food Administration (GPO)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Home front, Health
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, War Food Administration. National Archives and Records Administration, RG 44, 44-PA-710C (NAID 514194).
Text on the object
EAT A LUNCH THAT PACKS A PUNCH FOR STRONG TEETH AND BONES U. S. Department of Agriculture—War Food Administration [imprint:] GPO FACTS ABOUT GROUP 4 (printed upside down) MILK AND MILK PRODUCTS Here's calcium for strong bones and teeth! In fact, three-quarters of the calcium in the average American diet comes from milk in some form . . . fresh milk; evaporated, dried, or skim milk; cheese. So "drink your milk" in whatever form you prefer—there's good nutrition in all milk products! Milk's a body builder, too! Like eggs, meat, and poultry, it provides first-class protein to help build muscle and tissue. So include some milk products in your diet EVERY day! There is no other food group that supplies in so concentrated a form the calcium you need. AT LUNCH AND AT HOME. . . EAT THE BASIC 7 EVERY DAY AND DO YOURSELF A FAVOR! [wheel, partly cropped:] GROUP THREE; GROUP FOUR; GROUP FIVE; ORANGES, TOMATOES, GRAPEFRUIT... or raw cabbage or salad greens; POTATOES AND OTHER VEGETABLES AND FRUITS raw, dried, cooked, frozen or canned; MILK AND MILK PRODUCTS... fluid, evaporated, dried milk, or cheese; POULTRY, [..] OR EGGS... and dried beans, peas, nuts, or peanut butter; U.S. NEEDS US STRONG EAT THE BASIC 7 EVERY DAY
