Eat a lunch that packs a punch! Facts about Group 5 (meat, poultry, fish, eggs, beans)
Folder panel in the 'Eat a Lunch That Packs a Punch!' series: a sculptor chisels a muscular statue under the words 'Builds muscle!', over an upside-down food-group wheel and a protein text block. The strongman image attaches a bodily-strength reward to eating protein foods, a benefit claim in cartoon form.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Department of Agriculture, War Food Administration (GPO)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Warn or inform
- Themes
- Home front, Health
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Department of Agriculture, War Food Administration. National Archives and Records Administration, RG 44, 44-PA-710D (NAID 514195).
Text on the object
EAT A LUNCH THAT PACKS A PUNCH! BUILDS MUSCLE! FACTS ABOUT GROUP 5 (printed upside down) MEAT, POULTRY, FISH, EGGS, DRIED BEANS OR PEAS, NUTS, PEANUT BUTTER Here's protein to help you keep strong and fit. All the foods in this important group are rich in protein. In addition, they furnish food energy, and in most cases important amounts of one or more parts of the Vitamin B complex. Eat some food from this group every day. At lunch and at home . . . eat the Basic 7 every day and do yourself a favor! U. S. Department of Agriculture—War Food Administration [imprint:] GPO [wheel, partly cropped:] GROUP FIVE; GROUP SIX; MEAT, POULTRY, FISH, OR EGGS... or dried beans, peas, nuts, or peanut butter; BREAD, FLOUR, AND CEREALS... Natural whole grain— or enriched or restored; MILK AND MILK PRODUCTS; (with added Vitamin A); U.S. NEEDS US STRONG EAT THE BASIC 7 EVERY DAY
