Eat More Corn, Oats and Rye Products, Fish and Poultry, Fruits, Vegetables and Potatoes; Eat Less Wheat, Meat, Sugar and Fats
A still life of fruit, a platter with a fish, potatoes and vegetables fills the upper half of a dark green sheet. Below, a list of foods to 'eat more' is followed by a list to 'eat less' of wheat, meat, sugar and fats, 'to save for the army and our allies'. The poster is mainly an instruction; the appeal beyond it rests on framing ordinary eating choices as support for the army and allies.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- U.S. Food Administration
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance, War and the military
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
U.S. Food Administration. National Archives and Records Administration, 4-P-61.
Text on the object
U.S. FOOD ADMINISTRATION EAT MORE CORN, OATS AND RYE PRODUCTS — FISH AND POULTRY — FRUITS, VEGETABLES AND POTATOES BAKED, BOILED AND BROILED FOODS EAT LESS WHEAT, MEAT, SUGAR AND FATS TO SAVE FOR THE ARMY AND OUR ALLIES
The Food Administration's small emblem at the top right is a graphic, not text.
