Forensic Research Archive of Manipulation and Exploitation
Eat Cane Syrup and Molasses: Save Sugar by Using Best Louisiana Molasses and Sugar Cane Syrup, 1918 US poster: A balance

Eat Cane Syrup and Molasses: Save Sugar by Using Best Louisiana Molasses and Sugar Cane Syrup

A balance hangs from a red-and-white striped roundel beneath silhouetted soldiers, with a sugar bowl on one pan and a pitcher of syrup on the other. The text asks households to save sugar by using Louisiana molasses and cane syrup instead. The tell of transfer is the flag-coloured roundel and marching silhouettes that attach wartime duty to a choice of sweetener; the sheet itself gives a plain substitution request rather than a reason.

Propaganda techniques used in this poster

Transfer
Date
1918
Period
First World War
Made by
U.S. Food Administration; Luria-Fowler (artist)
Region
North America
Country
United States
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance, War and the military
Event
World War I
Regime
Wilson administration
Leader
Woodrow Wilson
Source
Identified Openly sourced: the speaker is who they say they are
Source
U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights
NARA Unrestricted; hosted by owner decision
U.S. Food Administration; Luria-Fowler (artist). National Archives and Records Administration, 4-P-92.

Text on the object

Original (English) · read from the image, not independently checked

Eat Cane
Syrup &
Molasses

[on the scale pan: SUGAR]

Save Sugar
By Using Best
LOUISIANA MOLASSES
and SUGAR CANE SYRUP

UNITED STATES FOOD ADMINISTRATION

LURIA-FOWLER

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