Electricity for him: the REA way
Rural Electrification Administration poster: a black-and-white photograph of a small boy peering over a weathered door, with 'Electricity for him' in orange script and 'The REA way' beside the agency's lightning-bolt initials. The line 'Area coverage... electricity for all when neighbors cooperate' appeals to community cooperation; the child stands for rural households.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Rural Electrification Administration, U.S. Department of Agriculture
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Rural Electrification Administration, U.S. Department of Agriculture. National Archives and Records Administration, RG 44, 44-PA-678 (NAID 514157).
Text on the object
RURAL ELECTRIFICATION ADMINISTRATION · U. S. DEPT. OF AGRICULTURE Electricity FOR HIM THE REA WAY AREA COVERAGE...ELECTRICITY FOR ALL WHEN NEIGHBORS COOPERATE [imprint:] U. S. GOVERNMENT PRINTING OFFICE [year and number illegible]
